Supplier Sportradar has announced plans to expand into the microbetting sector. This expansion will be in partnership with Tennis Data Solutions (TDI). They will use AI to provide bets on specific, short-term outcomes during a game. This new collaboration aims to enhance Sportradar’s offerings. It will also extend market possibilities for players by utilizing data provided by TDI.
The Bigger Picture
Sportradar is set to launch micro markets for ATP tennis matches this October. This initiative is in collaboration with Tennis Data Innovations (TDI). The partnership aims to provide bettors with more detailed and engaging wagering options in tennis. Sportradar already offers micro markets in other popular sports like soccer and table tennis. Micro-betting allows operators to provide bets on specific, short-term outcomes during a game or event.
By using advanced artificial intelligence (AI) and extensive tennis data from TDI, Sportradar will deliver a solution that analyzes hundreds of thousands of data points for each match. This effort will create eight distinct micro markets, leading to about 1,500 new betting opportunities per match.
Reaction
Karl Danzer, SVP of Odds Services at Sportradar, shared insights about the new micromarkets. He emphasized that this move shows Sportradar’s dedication to using advanced technology. The goal is to provide clients with unique opportunities to engage fans and create new revenue in popular sports like tennis. This announcement follows Sportradar’s Q2 financial results, which were released in early August.
The company reported revenue of €278.4 million ($304.2 million), marking a 29% increase from the previous year. Additionally, revenue in the U.S. grew by 59%. Recently, Sportradar’s AI simulations predicted that Kansas City is the leading contender to win the pro football championship in February 2025.
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