Virgin Bet has continued to grow to prominence as a key operator in the UK horse racing domain, particularly after signing a fresh deal with The Jockey Club. This extension ensures that the brand remains the title sponsor of six premier racing events conducted across premier courses in the UK making it a more influential force in British racing.
The first of these events will be the Virgin Bet Sun Chariot Day at Newmarket Racecourse on February the 5th, then the famous Halloween Sunday at Aintree. The sponsorship will also include race days at Sandown and at least three big-prized events at Kempton Park, keeping Virgin Bet out in the open all year round. As these events are aired on ITV and Racing TV, the partnership will ensure a good number of people will see the brand.
As well as increasing its sponsorship of racing, Virgin Bet is also improving the measures to underpin the safety of racegoers by deploying its Personal Safety Partner/ WalkSafe at the event. This confusion strengthens the need to download this free application that also has features that enhance safe travelling, an aspect that Virgin Bet is keen to enhance the best racing fan experience both at the tracks and at home.
According to Virgin Bet's Marketing Director Dominic Vye, it is a great opportunity for the brand to promote the sport that has history and heritage while communicating directly with racing enthusiasts. At the same time, Daniel Glavin from The Jockey Club welcomed the conceived idea and noted that the inclusion of WalkSafe is part of virgin bet's attempts to make racecourses safer for one and all.
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