The well-known sports betting platform, bet365, has made a significant move in the U.S. market by teaming up with two of Colorado’s favorite sports franchises—the Denver Nuggets (NBA) and the Colorado Avalanche (NHL). This thrilling partnership, revealed by Kroenke Sports & Entertainment (KSE), highlights bet365’s dedication to increasing its footprint in the U.S., especially in Denver, where the company has recently established its headquarters.
Connecting Sports and Betting
Through this partnership, bet365 is providing new users with a special promotion. Fans who register can place a bet of just $5 and get $200 in Bonus Bets, along with a two-month free subscription to Altitude+, the new streaming service that offers live coverage of Nuggets and Avalanche games
This standout offer aligns perfectly with bet365’s approach to enhance fan interaction, offering sports lovers a comprehensive experience that merges sports betting with live streaming. Altitude+, a subscription-based service, is anticipated to be a game-changer for devoted followers of these top teams.
A Winning Combination for Denver Sports Fans
The collaboration brings more than just betting deals. Fans attending games for the Nuggets and Avalanche will see bet365’s branding throughout Ball Arena, featuring signage along the baseline for Nuggets matches and in-ice logos for Avalanche events. This heightened visibility guarantees that bet365 becomes a recognizable name within Denver’s enthusiastic sports community
In addition, bet365’s choice to set up its U.S. headquarters in Denver—creating around 1,000 new job opportunities—shows the company’s long-term commitment to the city and its sports culture
In a city like Denver that’s passionate about sports, the partnership between bet365 and two of its leading teams is set to provide improved fan experiences and solidify bet365’s role as an important player in the U.S. sports betting scene.
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