BetMGM, a significant contender in the online sports betting and casino scene, has officially made its entrance in Sweden, introducing its famous Vegas-style gaming to a fresh European crowd. This launch represents a key achievement for MGM Resorts and its LeoVegas brand, marking their third venture into a global market beyond North America.
BetMGM's entry into Sweden comes after the brand’s successful launches in the UK and Netherlands, indicating that MGM and LeoVegas are genuinely focused on expanding their presence in Europe. Since being acquired by MGM in 2026, LeoVegas has become essential to BetMGM's worldwide digital approach and establishes a strong base for entering new markets. Gustaf Hagman, the CEO of LeoVegas, shared his enthusiasm for BetMGM's launch in Sweden, referring to it as a "return to the brand's roots" and a special chance to merge the Las Vegas experience with Swedish gaming traditions.
The Swedish version of BetMGM is filled with features designed for local tastes. Gamers can enjoy live casino games broadcasted directly from the Bellagio in Las Vegas, delivering an authentic Vegas atmosphere. BetMGM has also rolled out an innovative sportsbook that allows users to follow Swedish sports teams and enhance odds on popular local and international events.
The brand has committed to unveiling Sweden's largest jackpot ever under its MGM Jackpot banner, offering Swedish players a chance at life-changing prizes. To captivate Swedish audiences, BetMGM has devised a strong marketing campaign that covers TV, radio, digital, and outdoor advertising.
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