EveryMatrix, a prominent global provider of iGaming technology, has entered into a noteworthy partnership with MBet, a leading sports betting brand in East Africa. This collaboration signifies EveryMatrix’s most substantial turnkey platform initiative in Africa, facilitating the introduction of sophisticated sports betting technology to Tanzania and the Democratic Republic of Congo (DRC).
This strategic partnership will enable MBet to implement EveryMatrix’s distinguished OddsMatrix sportsbook platform, a high-efficiency system that presents an impressive array of 170,000 live events monthly along with extensive betting alternatives. This platform is designed to provide a seamless and consistently accessible betting experience, augmented by features specifically adapted to local demands such as USSD betting and SMS functionality. Furthermore, MBet users will benefit from enhanced flexibility through a dynamic betslip engine, which allows for the customization of accumulator bets—a favored option among local bettors.
In conjunction with the partnership, EveryMatrix will incorporate various core products into MBet’s operations, including CasinoEngine for casino gaming, BonusEngine for incentives, and GamMatrix for player administration. These integrations are anticipated to enhance MBet’s service offerings, thereby establishing a varied and engaging platform for users within the rapidly developing African betting sector.
The CEO of EveryMatrix, Ebbe Groes, conveyed his enthusiasm, emphasizing that this collaboration solidifies EveryMatrix’s status as a preferred platform provider in the African market. This partnership follows EveryMatrix’s recent acquisition of FSB Technology, which further consolidates its presence in the African market.
For MBet, this initiative represents a significant technological enhancement from their decade-old proprietary system, reinforcing their commitment to delivering a premier betting experience in East Africa. MBet CEO Javier Diaz remarked that EveryMatrix’s comprehensive solutions will facilitate MBet’s rapid scaling, enabling the attainment of new growth milestones.
This partnership establishes a novel benchmark for innovation and localization within the African sports betting arena, highlighting EveryMatrix’s dedication to expanding its footprint in emerging markets.
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