FotMob, the popular football app with more than 20 million users, is gearing up to boost fan interaction through a unique new collaboration with bwise Media, a top agency in sports betting and iGaming media. Starting in January 2026, bwise will manage FotMob's worldwide ad sales, concentrating on providing customized advertising solutions that directly appeal to football fans around the globe.
Primary Attention on US and UK Markets
With a large number of users in the US and UK, FotMob and bwise are ready to roll out high-quality, localized advertising campaigns in these important areas. As part of their collaboration, bwise will implement ad formats like native ads and in-app integrations that are designed to connect with FotMob's engaged audience. This will create fresh opportunities for iGaming brands to reach out to football fans, especially during crucial times such as matchdays and league updates.
Personalized Content for a Better Experience
FotMob and bwise will also provide individualized betting content and dynamic ad placements. By presenting match-specific odds and promotions alongside FotMob's extensive live scores and game coverage, fans will enjoy easy access to thrilling offers catered to their favorite teams and matches. This strategy aligns iGaming content with FotMob's aim of improving user experience without disrupting the fan’s journey.
A New Chapter in iGaming Advertising
This collaboration opens up opportunities for iGaming brands to utilize FotMob's wide reach with sophisticated, localized campaigns that feel relevant and engaging. By incorporating custom ads within the app, FotMob and bwise strive to transform how football fans engage with betting content.
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