Sports Information Services (SIS) has made a significant move in growing its reach in Africa by partnering with 888Africa, a fast-expanding operator in the area. This collaboration will allow SIS’s live numbers content to be featured on 888Africa's platform, giving players in various African countries the chance to enjoy SIS's well-liked live draw games.
Enhancing Gaming Experience with Live Draw Content
The partnership enables 888Africa to offer SIS’s range of live numbers games, such as the very popular 49's, 39's, and Fast 15's draws, to its customers. These live games are specifically designed to boost player engagement, providing quick and thrilling gaming choices. The content will be rolled out across important African markets, including Kenya, Tanzania, Mozambique, and Zambia via the 888bet platform.
SIS has developed a specialized iFrame in partnership with Bitville Gaming to guarantee smooth integration of its live draws, making it simpler for 888Africa to launch these offerings across the region.
Increasing Market Reach in Africa
Joe Andrews, Head of Sales Africa at SIS, highlighted the rising interest in live draw content on the continent, saying, “The demand for live numbers draws in Africa has surged rapidly, and teaming up with 888Africa will greatly enhance our product visibility.” This agreement follows SIS’s recent partnership with Instasolutions, showcasing SIS’s persistent dedication to tapping into the flourishing African gaming market.
888Africa COO, Ian Marmion, also shared his excitement about the agreement, stating that the incorporation of SIS's live numbers content would introduce a fresh element to their platform, further enhancing user engagement.
Also read: BETER Launches Next-Gen eSports Content with 10Bet
